Appendix 1 — Discovery

  • Affinity diagram for initial issues found with the original app
  • Analysis of the Target Audience and Stakeholder Map
  • SWOT Analysis
  • A more detailed version of the app walkthrough
  • Problem Journey
  • Initial persona archetypes
  • Two Proto-Personas
  • Two Empathy Maps and Scenarios
  • Storyboard for an “as-is” scenario

Affinity diagram for initial issues found with the original app

Affinity Diagram — Before & After

Analysis of the Target Audience and Stakeholder Map

Stakeholder Map (left) & Target Audience (right)

SWOT Analysis

SWOT Analysis

Virgin Pulse Walkthrough

App Walkthrough

Problem Journey

Problem Journey for creating a challenge

Initial persona archetypes

Initial archetypes identified (left) & condensed (right)

Two Proto-Personas

Proto-Personas developed from the discovery activities

Two Empathy Maps and Scenarios

John Crowe (left) & Linda Owen (right)
“As-Is” and “To-Be” Scenarios

Storyboard for an “as-is” scenario

Storyboard for Linda’s “as-is” scenario

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Antonia Bridal

Antonia Bridal

Front-End developer studying UX Design - hoping to merge the best of both worlds.