Appendix 3 — Analysis

VIRGIN PULSE REDESIGN

Compendium of deliverables for the analysis stage, containing:

• Key Insights
• How Might We
• Problem Statement
• Personas
• Scenarios
• Customer Journeys

Go here to read the full report that explains how these deliverables were used in the project.

Key Insights

These are the key insights obtained from conducting a coding exercise on all the findings I got from the initial observations, problem journey, walkthrough, ratings & reviews, survey and usability testing.

Key Insights

Notes for each key insight

How Might We

How Might We exercises to help define the problem statement

Problem Statement

Final problem statement I settled on from my key insights.

“When I am setting a goal, I want to be able to view my progress, so I am encouraged to reach my goal.”

Personas

Personas generated from previous research

Scenarios

“To-Be” scenarios for each persona

Customer Journeys

Customer Journey for Beth based on her “To-Be” scenario

Customer Journey for Paul based on his “To-Be” scenario